Marketing Strategies for Casinos


Beneath the flashing lights and free cocktails, casinos stand on a bedrock of mathematics, engineered to slowly bleed their patrons of cash. Many casino games have a skill element, such as blackjack and poker, but even these can be beat with practice. Casinos also take advantage of the sunk cost fallacy by changing your real cash into colorful chips that feel like money but aren’t technically currency, which helps dissociate gambling from spending actual dollars. And then there’s the alcohol: It lowers inhibitions and clouds judgment, helping you make stupid decisions.

The gambling floor itself is designed to be a labyrinth, with no clear pathways from the entrance to your car. Instead, the designers use curves and enticing gaming sections to distract you, encouraging you to spend more than you planned at the craps table or slot machines. And then there are the rewards programs, which help you forget that all those losses are eating into your future earnings.

A successful casino is more than just a gaming destination, though. Whether it offers a luxurious hotel, cutting-edge technology, flexible event and entertainment space, or delicious restaurants, casinos need marketing strategies that help them attract large groups and events. Consider partnering with local entertainers, event suppliers, food vendors and other industry businesses to amplify your brand reach and grow word of mouth. Also consider using proximity marketing tactics, such as Cvent’s Competitive Ads for hotels, to gain exposure when event planners are searching solutions in your area, and have the highest intent to follow through on their searches.

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