How Casinos Trick You Into Spending More

It’s happened to all of us: You stride into the Luxor, Mohegan Sun, or Tropicana brimming with confidence and your wallet filled with cash. You have plans for a bit of enjoyable, sensible gaming and maybe two rounds of cocktails. Hours later, you have no idea what time it is, how many drinks you’ve had, or where your money went. The reason for that is simple: Casinos are designed to trick you into spending more money.

Everything about a casino is designed to influence your behavior, from the sounds and lights to the physical design. In fact, casinos have been studied for their ability to shape a visitor’s emotional state. They use these strategies to create an environment that is both welcoming and hard to step away from.

This is why it’s important to double down on the emotions that attract your audience, like food and beverage, entertainment, and gambling. By doing so, you’ll increase your discoverability and boost your casino marketing.

It is also important to have a strong marketing strategy that prioritizes transparency, security, and top-class service. This will help you stand out in a competitive marketplace and keep your audiences coming back. To learn more about how to grow your casino business, visit Cvent’s Group Marketing Solutions page to find out how you can be featured in Competitive Ads for hotels and other destinations, delivering major exposure for your destination during searches when planners have the highest intent to follow through on their search results.