Beneath the glitter of flashing lights and free cocktails, casinos are a complex web of mathematically engineered odds that slowly bleeds players of their money. For years, mathematically inclined minds have tried to beat the system by using game theory and probability to exploit weaknesses in a rigged system. Despite this, casinos succeed by enticing gamblers to spend their money in the hopes of winning big.
While many casino marketing strategies focus on demographic information, it’s important to know your audience better than that. The group of women standing outside your casino today may not be there tomorrow, or even next year. They could be on a business trip, in town for a family reunion or attending a conference. Getting to know your audience better can help you make strategic decisions that boost discoverability and your bottom line in the long run.
Casino is an epic crime drama that lays bare the mafia’s sprawling control of Vegas in the 1990s, and how the city slowly began to change hands as the mob started losing their grip on the gambling industry. De Niro’s performance as Don Morrone is perhaps the movie’s best-known aspect, but Sharon Stone gives a captivating turn as blonde hustler Ginger McKenna and Joe Pesci brings menace to his every scene as Santoro. Even the use of violence – torture, vices, and a car bomb – in this movie works for its intended purpose of portraying how corrupt the life of these criminals really is.